AllSaints is a contemporary fashion brand known for its edgy, minimalist aesthetic that blends modern design with a rebellious spirit. Founded in 1994 in the UK, the brand offers a range of apparel, accessories, and footwear for men and women, with a focus on high-quality materials and attention to detail.
Shooting a winter collection for AllSaints was an exciting challenge, particularly because of the brand’s distinctive edgy aesthetic and attention to detail. The focus was on highlighting the key elements of their winter wear, such as signature leather jackets, knitwear, and layered looks, all while maintaining the brand’s urban, minimalist feel.
Given the UAE’s warm climate, creating the right atmosphere to evoke a sense of winter required a strategic approach to set design, lighting, and styling. We carefully selected locations and props to emulate a colder, more industrial backdrop that resonated with the AllSaints brand identity. Our team worked with natural tones, textured backgrounds, and cool lighting to convey the winter mood, ensuring the apparel stood out in a way that felt authentic to the season.
