Platform
Videography
Type
Event coverage
Year
2023

Nike is one of the world’s most iconic sportswear brands, renowned for its innovative design, quality, and influence on athletic and street culture. Founded in 1964 by Bill Bowerman and Phil Knight, Nike has grown into a global leader in the athletic footwear, apparel, and equipment industries. Its products range from performance-driven sportswear for professional athletes to fashion-forward, everyday wear for consumers around the world.

Filming Nike’s 50th anniversary at Dubai Mall was an exciting experience. We captured the brand’s history and innovation through dynamic visuals, highlighting interactive displays, sneaker showcases, and live athlete appearances. In post-production, we focused on fast-paced editing and sharp sound design to reflect Nike’s forward-thinking spirit, creating a visually compelling celebration of its legacy.