The strength and capability of an Emirati Woman.
In this compelling 45-second video, we will showcase the strength, capability, creativity and resilience of Emirati women, each expressed through their unique and individual voices.
A.R.M. Holding is a Dubai-based investment firm focused on creating sustainable and responsible value for its stakeholders through strategic investments in various sectors. The company operates with a strong emphasis on innovation, sustainability, and long-term growth, playing a significant role in shaping the economic and social fabric of the UAE.
In this project, we focused on highlighting the resilience, strength, and creativity of Emirati women today by showcasing the inspiring journeys of Noora Al Awar and Amal Al Marri. Through their unique contributions—Noora in architecture and Amal in the culinary arts—we captured how they embody the spirit of modern Emirati women who are shaping the future. Their stories are not only a testament to their personal achievements but also serve as powerful models for the next generation of young Emirati females, demonstrating what’s possible when tradition meets innovation.
