Platform
Videography, Photography
Type
Creative Direction
Year
2023

In this captivating 7-second video, we unveil Red Bull UAE’s exciting announcement of their new summer flavor for 2023.

Red Bull is an energy drink company founded in Austria in 1984. Known for its iconic blue and silver can, Red Bull markets itself as a stimulant that boosts energy, focus, and endurance. The brand is heavily associated with extreme sports, sponsoring numerous athletes and events in areas like motorsports, snowboarding, and surfing.

In summer 2023, we had the exciting opportunity to film a campaign for Red Bull UAE, showcasing their vibrant new cactus flavor. The campaign highlighted the refreshing and unique aspects of this flavor, capturing the essence of summer fun and adventure. With dynamic visuals featuring stunning desert landscapes and energetic activities, we aimed to convey the drink’s invigorating qualities.

Ensuring that fans were eager to experience the bold taste of Red Bull’s latest offering.